Mark Morley – Cloud Integration and Industry Marketing Evangelist
In my current role as Director of Product Marketing at OpenText I look after the strategic marketing and positioning of our cloud integration, IoT and Identity & Access Management solutions within their Business Network division. I manage a small but productive team of three senior product marketing managers based in the US and we work as a team to support a portfolio of products that contribute $400M to our company’s overall revenues. A core part of my portfolio is B2B Managed Services, which offers companies a cloud based outsourced environment for managing supply chain integration activities. With my deep manufacturing industry knowledge that I have acquired over the years I am continuing to put this to good use for industry and market analysis, focused mainly on the manufacturing sector, as well as provide blue sky thinking on how disruptive digital technologies such as IoT, blockchain and AI will impact future supply chain environments.
I have over 27 years experience of working with companies in the manufacturing sector. I have worked on a number of B2B projects including helping companies expand their B2B capabilities into emerging markets, looking at how divested operations can benefit from using outsourced B2B platforms, managing supply chain disruptions and looking at how companies can benefit from integrating ERP and B2B systems. More recently I have been looking at how companies can improve their supply chain activities via Cloud based B2B integration services and how the ‘Internet of Things’ can be applied to a supply chain environment. I also frequently speak about improving the efficiency of manufacturing supply chains and strategies for managing offshore manufacturing operations and he is often quoted in trade and industry publications.
A key piece of thought leadership that I have worked on in 2019 related to the ‘Autonomous Supply Chain’, a strategy to help companies leverage AI, IoT and Blockchain together on a digital backbone. These technologies are great individually but the real benefit is when you combine them together. After various analyst briefings with Gartner, IDC and Forester analysts, they all agreed with my thinking. The Autonomous Supply Chain really allows companies leverage these technologies in the best way possible.
As part of my role I work closely with the industry organisations, for example Automotive Industry Action Group (AIAG) and Odette in the automotive sector and I participate in the EDIFICE high tech industry association in Europe. Over the years I have had the opportunity to work across a diverse range of manufacturing companies including Jaguar Land Rover, McLaren F1 Race Team, BAE Systems, Rolls-Royce, Airbus and Canon.
Prior to joining OpenText, I worked for the National B2B Centre in the UK, a government- funded organisation which helped small-to-medium-sized companies adopt all aspects of B2B technology. As part of his work at the National B2B Centre, I was actively involved with projects at the International Automotive Research Centre which was driving improvement initiatives across Jaguar Land Rover. I also spent 10 years with PTC, a provider of product lifecycle management software solutions, where I held a number of senior positions in Technical Presales and International Marketing.
I live in Wokingham, UK, I have a Master of Science degree in Computer Aided Engineering from Cranfield University and Master of Business Administration degree from Warwick Business School. For my MBA dissertation I devised a business plan for a UK based space rocket business, Starchaser Industries, to enter the emerging space tourism industry.